Color Psychology

Every color can cause a user/viewer/reader to create associations between things they know about and the content of whatever you are designing. In short, color helps you connect with your audience.


  • Power
  • Elegance
  • Formality
  • Death
  • Evil
  • Unknown
  • Mystery

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  • Light
  • Goodness
  • Purity
  • Virginity
  • Perfection
  • Safety
  • Cleanliness

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  • Romance
  • Love
  • Hunger
  • Fire
  • Strength
  • Power
  • Danger

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  • Joy
  • Sunshine
  • Enthusiasm
  • Creativity
  • Success
  • Attraction
  • Stimulation

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  • Joy
  • Happiness
  • Intellect
  • Energy
  • Cheerfulness
  • Caution
  • Attention

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  • Life
  • Renewal
  • Nature
  • Energy
  • Harmony
  • Money
  • Jealousy

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  • Stability
  • Trust
  • Loyalty
  • Wisdom
  • Confidence
  • Intelligence
  • Faith

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  • Royalty
  • Luxury
  • Power
  • Ambition
  • Wealth
  • Peace
  • Mystery

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  • Love
  • Compassion
  • Calmness
  • Hope
  • Energetic
  • Futuristic

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Next: Color Combos