Paula Scher: Poster Design for NYC’s Public Theatre


paula_scherPaula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

Scher has been a partner in the New York office of Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark brand identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design.

One of Scher’s sketches (left) and the refined, finished final design.

Watch Paula Scher’s “unexpected Outcomes” 2020 Adobe Max Conference Presentation about her design career and how she developed numerous different typographic systems for the Public Theatre in New York City. See more of her work below.





Next: Project 1 - Typographic Poster