Biography
Andre Martin loves to solve problems. Before completing a Marketing Ph.D. at the Kenan-Flagler Business School at UNC, he worked for Xerox and SRC Inc. (a defense contractor) for 15 years as a software engineer and program manager. He holds a Bachelor’s degree in Computer Science and a Master’s degree in Electrical Engineering. His passion for problem-solving, software training, and industry experience positions him to answer business questions using novel machine-learning techniques. His quantitative marketing strategy research has real-world implications and focuses on the downstream effects of firm communication. Substantively his research focuses on marketing strategy around privacy and the marketing-finance interface. Methodologically his interests lie in time series & panel data analysis, NLP (Natural Language Processing), and machine learning.
CV
LINKS
https://mendoza.nd.edu/mendoza-directory/profile/andre-martin/
https://www.linkedin.com/in/HiddenInsightAM/