Andre Martin loves to solve problems. Before starting a Marketing Ph.D. at the Kenan-Flagler Business School at UNC, he worked for Xerox and SRC Inc. (a defense contractor) for 15 years as a software engineer and program manager. He holds a Bachelor’s degree in Computer Science and a Master’s degree in Electrical Engineering. His passion for problem-solving, software training and industry experience positions him to answer business questions using novel machine learning techniques. His quantitative marketing strategy research has real-world implications and focuses on the downstream effects of firm communication. His first essay uses relation extraction text analysis to measure Top Management Team Language during quarterly earnings calls and uses that measure to detect marketing myopia up to one year in advance. His second essay focuses on the effectiveness of firm response strategies after a privacy data breach on brand reputation. Methodologically his interests lie in time series & panel data analysis, NLP (Natural Language Processing), and machine learning. He is interested in teaching marketing analytics, data analytics, and courses at the intersection of marketing and computer science.
All my social media is under the handle HiddenInsightAM. This is because my research interests focus on pulling hidden insight from unstructured data to answer marketing questions.