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Flipping the Script on Traffic Violence

By the end of this year, over 40,000 people are expected to die on US roads and countless more will be injured. People who walk or bike will represent a disproportionate share of those killed or injured. Marketing expert Tom Flood (Rovélo Creative) has been working to build skills for communicating the breadth and urgency of road safety. In a free two-day workshop, we will work with Tom to learn more about how to communicate this critical issue to the public and elected leaders.

The workshop includes a casual bicycle ride and walk through local areas, facilitated discussion, and a hands-on learning and development session.

Workshop registration is closed at this time. 

All events are optional!

Workshop Schedule

Friday, April 22

  • 1:00 – 2:30 pm: casual five-mile bicycle ride through the streets of Carrboro, Chapel Hill, and UNC, with stops to photograph and discuss points of road safety concern
  • 2:45 – 3:30 pm: one-mile walking-speed tour of downtown Chapel Hill, with stops to photograph and discuss points of road safety concern
  • 3:45 – 5:00 pm: facilitated discussion and debrief of tour experiences

Saturday, April 23

  • 1:00 – 4:00 pm: hands-on workshop to craft effective messages about the road safety challenges facing pedestrians and bicyclists to share with the public and elected leaders.

This workshop is hosted by UNC’s Department of City & Regional Planning and is offered in conjunction with the Collaborative Sciences Center for Road Safety as part of an on-going Road Safety Seminar Series.