Working Papers
“Rebranding and the Behaviors of Content Creators: A Study of Twitch Prime Becoming Prime Gaming” – Suhag R and Grewal R
- Status: Preparing for Submission
“Monetary and Non-Monetary Promotions for Entrepreneurial Buyers” – Suhag R and Grewal R
- Randomized-controlled trial with small firms
- Conference Presentations: ISBM Conference 2022, Marketing Science Conference 2023
- Status: Preparing for Submission
“Prominent Employee Sociopolitical Activism: Construct and Study of Cable News Media Personalities” – Suhag R, Grewal R, and Germann F
- Won the best DEI paper award at Haring Symposium 2023, Indiana University
- Conference Presentations: DEI Marketing Science Conference 2023, Haring Symposium 2023, Winter AMA 2023, Marketing Science Conference 2022
- Status: Under 2nd round review at Journal of Marketing
“Social Heart and Business Sense: Translating Corporate Social Responsibility (CSR) into Gross Margin Premium per Mandatory CSR Law in India” – Arunachalam S, Manchiraju H, Suhag R, and Kopalle PK
- Status: Under 2nd round review at Production and Operations Management
Work in Progress
“A Dynamic Model of Live Streamers’ Strategic Choices and their Associated Consequences” – with R Grewal
- Status: Data Analysis stage
“Boosting the Growth of Early-Stage Ventures through Market-Driven Interventions in the Czech Republic” with S Anderson, F Campos, MP Lopez, and C Spina
- Randomized-controlled trial with early-stage ventures
- Partners: World Bank, European Union, Government of the Czech Republic (Ostrava)
- Status: funding secured (multimillion-dollar project); pilot completed
“Creating Ecosystems for Innovation in a Post-Coal Region: The Role of AI in Stimulating Business Learning and Linkages” with S. Anderson, L. Iacovone, M.P. Lopez, A. Menzel, and F. Munch
- Randomized-controlled trial with early-stage ventures
- Partners: World Bank, European Union, Government of the Czech Republic (Asti)
- Status: funding secured (multimillion-dollar project); pilot completed