Opting for a concentration in analytics is a winning move for your future. In today’s data-driven world, expertise in analytics is essential for informed decision-making and career advancement. Pursuing Kenan-Flagler’s Business Analytics and Management Science concentration equips you with hands-on experience and advanced tools to extract insights from complex data. You’ll enhance your problem-solving abilities, prepare for leadership roles, and open doors to diverse industries where analytics skills are highly valued–positioning yourself as a sought-after asset in the job market.
The BAMS Concentration provides students with practical experience in the art of using data for making business decisions.
Please refer to the Business Analytics and Management Science (BAMS) website for official information on the analytics concentration. Here, we’ll provide breakdowns of key course offerings and give a preview of what you’ll learn in each course.The Course Guide is a student-centric resource so you can learn which courses to take to learn new skills and reinforce existing ones!
Data Science & AI in Business
This Python-centric course teaches advanced machine learning and data analytics skills. Topics include fundamental data analysis concepts, overviews of numerous common AI/ML algorithms, and hands-on work with ChatGPT and Python.
Business Modeling: Prescriptive Analytics
Prescriptive analytics delves into essential modeling techniques for business decision-making. Highlights include formulating and solving linear and non-linear optimization using Excel and using Monte Carlo simulation to model uncertainty.
Marketing Research
Emphasizing the role of marketing research, this course provides exposure to quantitative tools (such as JMP) and techniques to equip students with skills for modern marketing management.
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