Virtual Event Production

This past year has been life-changing for every individual at UNC, in the U.S., and across the globe. I’ve been lucky in many ways to spend this time with my family (my mother, father, older brother and dog), which allowed for a conversation with my dad on how his career and company adapted to virtual life.

Ben Roth is the founder and CEO of Original Syndicate, a company that designs and produces award-winning IRL, hybrid and virtual experiences around the world. This past year, the covid pandemic stuck through the world affecting lives and businesses globally. I sat down with Ben Roth, using a simplified version of his virtual experience set-up, to discuss how his company adapted to virtual life and created astounding global events from 6 feet (and much more) apart.

Client companies include Disney, Bloomberg, IBM, Gatorade, Nike, Boston Celtics, etc.

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