At both Malwarebytes and Neon One, I created many software product education videos. The audience was typically customers, but some were for organization partners and internal staff. Most often, I owned the entire process, including scripting, recording, editing, and producing. Frequently, I advised on or determined whether a video would be beneficial. In some cases, I collaborated with another Education Specialist, handing off tasks between us.
Here is an example of a short video I created to provide customer education on a new feature, Device Control. Device Control allows corporate customer Malwarebytes administrators to affect the behavior of external storage devices connected to their company’s endpoints. As the clients would not be familiar with the feature name, the video is titled based on what the feature does: the ability to restrict device access with this software.
This video exemplifies the empathize step of Design Thinking. In choosing a naming convention for this video, I tuned out the language we used for the feature internally. Instead, I thought about the consumer’s perspective and what they might search for. By empathizing with their experience, I made the video more discoverable to interested consumers.
Here is a playlist of additional videos I created for Malwarebytes.
I have also worked on other types of videos. Here are work samples from my time at the Association of Legal Administrators. I created a series of videos called “ALA in a Minute” to orient members to their association benefits. For this project, I collaborated with a graphic designer.
Here is a playlist of videos I created at ALA.