Design and Rapid Iteration of a PrEP Decision Aid Prototype

I got to do lots of hiking while visiting Washington State this summer!
I got to do lots of hiking while visiting Washington State this summer!

Wow, this summer has really flown by! It seems like just yesterday I was getting acquainted with my practicum and responsibilities, and now, two months later, I am already wrapping up and about to begin the second year of my MPH program. Reading over my initial blog post made me smile thinking about how much I have grown over the course of this experience. To recap, my main responsibilities during my practicum involved developing, user testing, and rapidly iterating upon a shared decision-making (SDM) aid prototype to better help cisgender women in North Carolina make a decision about starting pre-exposure prophylaxis, or PrEP. I worked with both Dr. Lauren Hill and the PrEP SDM team at Gillings as well as Laura Wagner and the Semblie team at RTI International.

A risk assessment feedback page: “I had multiple sex partners in the past six months”
A risk assessment feedback page: “I had multiple sex partners in the past six months”

Coming into my practicum experience, my main goal was to gain confidence implementing human-centered design thinking processes in a public health setting. Luckily, I was able to do just that! The first month of my practicum involved familiarizing myself with and modifying the tool that was eventually going to be user tested. During this time, I was also able to obtain feedback on the tool from PrEP healthcare providers. This provider feedback informed the first round of iteration and modifications prior to user testing. The middle half of my practicum was dedicated to conducting qualitative user testing interviews followed by rapid iteration of the PrEP decision aid. The final few weeks of my practicum were dedicated to continued iteration of the tool and analysis for my deliverables.

One of the introductory education slides about HIV statistics among women, and specifically women of color
One of the introductory education slides about HIV statistics among women, and specifically women of color

We analyzed the results of the user-testing process using three outcome measures: feasibility (usability/user-friendliness), acceptability (satisfaction with the tool), and appropriateness (relevance to the user and intended demographic). Feasibility and usability varied by participant, as there was a large range in how tech-savvy the participants were. Overall, though, participants were able to navigate through the tool, knew how to interact with the content and elements on the page, and understood the content that was being presented to them. Acceptability was very consistent across all interviews, as all participants really loved the tool and thought it was educational and informative. Given that our participants were all sexually transmitted infections (STI) clinic patients, the tool was also very appropriate and relevant for all of our users.

After each interview, I conducted a “Download Your Learnings” activity using a Rapid Analysis Matrix. In this document, I would analyze the user testing session using the three outcome measures listed above (feasibility, acceptability, and appropriateness) and record my overall observations about how the user navigated and interpreted the tool. Based on user feedback, I would then make changes to the tool such as editing the reading and comprehension level of certain pages, adding graphics and videos, and adjusting the flow of the overall decision aid. This experience was a wonderful opportunity to practice rapid iteration and human-centered design–the most current version of the tool is a product of the thoughts, emotions, and suggestions of each and every participant we interviewed. How cool is that?!

I had the privilege of gaining so many new skills during this summer practicum experience. I learned more about what PrEP is, who it helps, how it works, and how marketing for PrEP has historically missed cisgender women. I learned how to write research standard operating procedures (SOPs) related to participant recruitment and interview processes. I learned how to conduct qualitative interviews, including how to obtain informed consent and how to probe in specific situations. I learned what rapid iteration and rapid analysis look like during user testing. I also gained more experience working on a public health team alongside like-minded professionals who are passionate about sexual and reproductive health and increasing health care access for women in our region.

My new chicken daughters: Frittata, Omelette, and Quiche!
My new chicken daughters: Frittata, Omelette, and Quiche!

I will be forever grateful for this experience and I will never forget it. Special thanks to Lauren Hill & Laura Wagner for being wonderful co-preceptors and contributing to my learning this summer!

Side note: The chickens have nothing to do with my practicum; they were just the new additions to our family!

-Chloe

Using design thinking to build a decision aid prototype

Chloe Coletta
Chloe Coletta

Coming out of the first year of my MPH program, I am amazed at the growth I have made in my knowledge and understanding of critical public health issues. I came into this program with a very broad interest in sexual and reproductive health (SRH), and over the course of nine months I have made strides in defining what a future in this field may look like for myself. I have had the opportunity to take coursework that I was truly passionate about alongside classes that brought my capabilities as a public health professional to the next level. In this last semester, I discovered a particular passion for design thinking and user experience and applying those skills towards digital health interventions. I kept my fingers crossed that a practicum opportunity would come along that checked all of the boxes: SRH-related, elements of design thinking and graphic design, and remote-friendly. When Dr. Lauren Hill posted her summer practicum opportunity for a pre-exposure prophylaxis (PrEP) shared decision-making study, I was thrilled to interview and then eventually accept an offer. I have been in this role for about three weeks now, and I have learned a lot about HIV, PrEP usage, user experience, and design thinking in a public health space.

A slide in the PrEP decision aid with statistics about HIV and cisgender women, Source: ShesPrEPared HIV Prevention Decider Tool
A slide in the PrEP decision aid with statistics about HIV and cisgender women, Source: ShesPrEPared HIV Prevention Decider Tool

The main goal of this project is to modify and develop an online shared decision-making tool for cisgender women in North Carolina who are interested in taking PrEP, a daily oral medication that prevents people from getting HIV from sex or injection drug use. A key responsibility of mine is conducting in-depth user testing interviews with sexually transmitted infections (STI) clinic patients to inform the Inspiration and Ideation phases of the human-centered design thinking process. These interviews will help myself and the team to rapidly iterate the digital health prototype to make it more feasible and user friendly. During this process I will modify or develop new content for the prototype decision aid using Semblie, an online platform developed by RTI International used to build, deliver, and track digital health interventions. These initial few weeks working on this project have included learning more about the formative study that informed the development of this tool, editing the decision aid to make it more visually appealing, modifying the user testing guide, and creating a standard operating procedure (SOP) for the user testing process. My final deliverables will have three parts: 1) the final revised shared decision-making tool, 2) a user testing results report/memo for Dr. Hill and her team, and 3) a feedback memo for the Semblie team at RTI.

A slide in the PrEP decision aid with more information about PrEP, its benefits, its downsides, and how to access it, Source: ShesPrEPared HIV Prevention Decider Tool
A slide in the PrEP decision aid with more information about PrEP, its benefits, its downsides, and how to access it, Source: ShesPrEPared HIV Prevention Decider Tool
My "coworker", Red
My “coworker”, Red

I look forward to learning and growing as a public health professional during this summer practicum. My professional goals for this experience include developing and utilizing my design thinking skills, gaining experience using public health technology that is new to me, and expanding my professional network within the public health space. Working alongside Dr. Hill and Laura Wagner from RTI will help me check some of these boxes as I navigate this new territory. This position is perfect for my professional goals, and I cannot wait to start user testing this June and hit the ground running on the iterative design thinking process. I look forward to sharing more with you all at the beginning of August!

P.S. Please enjoy this photo of my “coworker”, Red. How I get anything done when he is this cute is beyond me!

-Chloe