Kinetik, started by UNC students in 2021, is a start-up company located at Launch Chapel Hill. Its main purpose is to create a forecasting tool to boost enterprise revenue by optimizing their go-to market strategies with pipeline velocity metrics, predictive analytics, and simulation. The company’s mission is to help businesses overcome the challenges they face in growing their revenue by providing actionable insights into their go-to-market models.
The main goal of Kinetik recommendation engine is to enable transformational go-to market leaders to motivate teams to take bold action with the power of predictive analytics. One of the key needs that Kinetik is meeting is the lack of visibility that many large enterprises have into the constraining factors of their go-to-market models and the best option of solving them.
Meeting this need is of great importance, as businesses that are unable to improve their go-to-market models might find it hard to grow and stay competitive. Kinetik offers a way for businesses to analyze and optimize their go-to-market strategies, making it easier for businesses of all sizes to succeed. The team’s goal is to develop a forecasting model to help grow business revenue. We use software like AWS to improve ‘go-to-market’ strategies. Our Sales and marketing optimization engine is built to solve marketing problems for a variety of companies. it can help identify bottlenecks in the sales, marketing, and delivery processes, enabling businesses to gain a comprehensive insight of the constraining factors of their revenue growth. Moreover, after recognizing the bottlenecks of the company, it can recommend tactics with simulated revenue impact to enable businesses to optimize their go-to-market strategies. Our engine is for everyone, both technical users like data scientists and non-technical users such as sales operation managers. The main goal is to give useful insights from our go-to-market model and make it easy for users to see how different market strategies affect their sales pipeline. We aim to guide our clients towards successful market strategies.
Overall, our work is providing a solution to address a critical issue for companies by providing a solution that enables them to optimize their go-to-market models and drive growth. By utilizing the most recent technology, we are assisting the company to empower businesses by enhancing their competitiveness and reaching their peak performance. We emphasize ease of use and a positive user experience, making sure our solution is helpful for companies of different sizes and areas. and our work is helping to create a more resilient and competitive business environment that will drive economic growth and recovery.