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CHAPEL HILL, NC – A UNC graduate made half a million dollar after selling a photo of her 4-year-old self in an online auction. She sold it as an NFT in ether crypto-currency. 

Zoe Roth is a graduate from UNC chapel hill, but she’s also the face behind one of the internet’s most enduring memes: disaster girl. 

Her meme is now an NFT, a non-fungible token. The latest type of media in the crypto-craze. It means you are the sole owner of original versions of digital content. Whether it be digital art, music, a video, or in this case, a meme. 

This status makes the asset a profitable one, when sold…and Roth isn’t the only tar heel cashing in on deals 

UNC first-year neuroscience student Esey Haile made over one thousand dollar off NFTs.  

“You know, cloth I can wear them, shoes i can wear them. They are cool. I can put them up in my room or whatever. NFT, it doesn’t always make sense to me, but the money was making sense.” 

“When it drop to 100, we would buy some. And then it would eventually rise back up to 120, so then we made a profit by not even doing anything, except putting money in.” 

But any students who want to get in on the trend should proceed with caution, says Roberto Quercia, a personal finance researcher and professor at UNC Chapel Hill. He said “before you invest, you need to understand what you are investing in. The first step for student would be to understand, given the ethereal myth as the one we have now, is understand how that that ecosystem works.” 

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